BBA – International Business

Program Overview

Whether you hope to head up the Beijing office for Airbus, dream of running a major marketing campaign for Versace, or want to run a bistro in Paris, you’ll need to study international business.

Learn to think globally. Study culture and customs. Pick up a second language. Explore economics and finance. Spend a semester abroad. The experience is waiting for you at Spring Hill College. Spring Hill has been named a College of Distinction for its innovative business programs, dedicated faculty and quality education.

Program Goals

As an international business major at Spring Hill College, you’ll explore:

• The impact of globalization on countries, businesses and their citizens.
• The intricacies of international business management and finance.
• The role of the World Bank, the World Trade Organization, and the International Monetary Fund
• The political, legal, and economic environments of multinational organizations
• How cultural values impact management techniques
• International marketing strategy
• The logistics of international trade and cross-border investments

By studying international business, you will learn about world cultures and societies, and be challenged to approach issues from different perspectives. These skills are increasingly valuable to employers faced with the challenge of opening and integrating multiple markets and achieving cohesion and collegiality in increasingly diverse workforces.

Where We Work

• General Motors
• AT&T
• The Hershey Company
• Fidelity Investments

Career Outlook

With an international business degree, you’ll have an expanded view of the world and you can look at issues in a multitude of ways. This, coupled with the critical thinking skills you’ll develop, will allow you to be a solid leader in the business world.