The American Advertising Association (AAF) Mobile Bay recognized four Spring Hill College Fine and Performing Arts students for their work in graphic design at its 2017 American Advertising (ADDY) Awards Show in February. The honors included four gold, six silver, student Best of Show and the People’s Choice awards.
- Abigail Bacilla ‘17 with gold in Sales & Marketing, Sales Promotion - Packaging -- for which she also won Best in Show -- and Sales & Marketing, Collateral Material - Book Design. She also won silver awards in Out of Home & Ambient Media, Out of Home - Poster Campaign; Cross-Platform, Integrated Campaigns, Integrated Advertising Campaign - Consumer Campaign; and Elements of Advertising, Film, Video & Sound - Animation or Special Effects.
- Mrinal Joshi ‘18 with gold and People’s Choice for his work in Print Advertising, Magazine Advertising - Campaign. (People’s Choice was voted on by ceremony attendees.)
- Elizabeth Coll ‘18 with two silver awards in Print Advertising, Magazine Advertising - Campaign.
- Caitlyn Beecher ‘17 with gold in Sales & Marketing, Sales Promotion - Packaging and silver in Sales & Marketing, Collateral Material, Publication - Cover / Editorial Spread or Feature - Series.
Spring Hill graphic design students have submitted entries to the ADDY awards through the AAF Mobile Bay chapter for more than 10 years, according to Janden Richards, associate professor in the Department of Fine and Performing Arts.
“Self promotion and networking are essential to becoming successful in our field,” Richards said. “Participating in design competitions helps students be recognized for their work and meet professionals who can mentor them as they seek out internships and employment.”
Student entries, which are completed both inside and outside the classroom, are judged by a panel of three design professionals from outside the greater Mobile area. Gold-level winners advance to district-level competition against 20 other AAF affiliates from Alabama, Georgia, Louisiana, Mississippi and Tennessee. District winners will then move on to national competitions.
“The event showcases your work in front of some of the most prominent ad agencies in the district,” Bacilla said. “Having that level of exposure can create several opportunities for young professionals.”