Concentration in Management and Marketing
The objective of the Management and Marketing Concentration is to provide students with an understanding of the various aspects of modern organization management and marketing practices.
Specifically, in the areas of organizational behavior, principles of logistics, supply chain management, marketing research and marketing management. After completing this program, students can expect to find job roles in businesses or organizations where they will apply and expand their skills obtained at Spring Hill. Many students will continue their studies in this area at the graduate level.
Certificate in Management and Marketing
The objective of the management and marketing certificate is to provide the student with exposure to the foundations of management and marketing theory, and insight into practical applications of these ideas into the business organization.
Core Business Curriculum
|MGT 301||Management Principles|
|MKT 311||Marketing Principles|
|FIN 301||Financial Management|
|CIS 381||Information Systems|
|PHL 313||Business Ethics (CORE)|
|ECO 101||Principles of Macroeconomics (CORE)|
|ACC 201||Principles of Accounting I|
|ACC 202||Principles of Accounting II|
|CIS 115||Applications in Computer Information Systems (CORE)|
Courses in the Management and Marketing Concentration
|SCM 401||Principles of Logistics and SCM|
|MGT 320||Organizational Behavior|
|BUS 320||International Business or MKT 495 Special Topics in Marketing|
|MKT 422||Marketing Research|
Select 2 more upper-level BUS or approved courses