Purbi Adhya
Assistant Professor, Mathematics
Program Overview
Are you curious about why certain messages stick, how organizations shape public perception, or what it takes to influence decisions in a crowded media landscape? As a Strategic Communication major, you’ll learn how to research audiences, craft persuasive messages, and design communication campaigns that drive results.
In this program, you’ll brainstorm bold ideas, experiment with emerging media tools, and refine essential skills like critical thinking, collaboration, and project management. Along the way, you’ll deepen your understanding of ethical communication, leadership, and the role strategic messaging plays in shaping public dialogue. By the time you graduate, you’ll be prepared to plan, execute, and evaluate communication strategies that make a meaningful impact in any professional setting.
Delivery:
On Campus
Average Class Size:
11
Clubs:
Springhillian Newspaper, Badger TV
Program Goals
Goals of the Strategic Communication program at Spring Hill College include:
- Create compelling narratives for varied audiences.
- Understand legal and ethical frameworks in communication.
- Analyze data to guide communication strategies.
- Produce digital video, photos, and podcasts.
- Conceptualize campaigns, their implementation and their evaluation.
Career Outlook
LinkedIn’s 2024 Most In-Demand Skills report ranks “communication skills” in the top spot. A strategic communications student will develop the written, verbal, visual, digital and social media skills to communicate in a variety of contexts:
- Public Relations & Media Relations
- Strategic Content Development
- Fundraising & Nonprofit Communication
- Event Planning
- Brand & Marketing Strategy
- Communication Agencies
Curriculum Snapshot
- ENT 101 – Foundations in Entrepreneurship (3 cr.)
- BUS 210 – Business Communication (3 cr.)
- MKT 220 – Strategic Communication (3 cr.)
- CMM 251 – Introduction to Media Writing (3 cr.)
- CMM 252 – Introduction to Media Production Lab (3 cr.)
- CMM 260 – Visual Communication (3 cr.)
- ART 208 – Introduction to Digital Design (3 cr.)
Choose two of the following (6 cr.):
- CMM 253 – Introduction to Digital Video Production (3 cr.)
- CMM 254 – Introduction to Photography (3 cr.)
- CMM 215 – Podcasting (3 cr.)
- CMM 225 – Communication for Nonprofits (3 cr.)
- ART 220 – Graphic Design I (3 cr.)
- MKT 311 – Marketing Principles (3 cr.)
- MKT 365 – Strategic Writing (3 cr.)
- BUS 301 – Business Law (3 cr.)
or
- PHL 313 – Business Ethics (3 cr.)
- MKT 422 – Marketing Research (3 cr.)
- CMM 490/6 – Communication Arts Internship (3 cr.)
- CMM 495 – Senior Seminar (4 cr.)
Choose two of the following approved upper-level electives (6 cr.):
- 300-/400-level courses in MKT, MGT, CMM, or ART – approved by Academic Advisor
“We aim to prepare the next generation of confident communicators to lead in a dynamic media landscape.”
– Stacy Wellborn, Ph.D., Program Director
Faculty
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-
Marcelle Naman
Adjunct
-
William Rowan
Adjunct Faculty
-
Paul Noble
Associate Professor; Department Chair, Communication Arts
Why SHC?
- At Spring Hill College, we’re making our mark – With our small class sizes and affordable tuition, Spring Hill College is uniquely qualified to provide a high quality education to our students. Our Jesuit, Catholic college education is renowned as a well-rounded higher education approach, with an emphasis on empowering students with a passion for knowledge and personal growth. With our recent tuition cut, Spring Hill College is one of the most affordable private colleges in the country.
- We’re curious and inspired – Forbes Magazine has ranked Spring Hill College as one of the top ten best colleges for return on investment (ROI). In our class of 2021, 92% of graduates attained placement six months after graduation through employment, graduate/professional school, internship or service.
- We’re doers – Our students contribute 24,000 hours on average to the local community through the Foley Center each year. 100% of the 2020 graduates that applied to medical school were accepted. Spring Hill College has a 100% certification rate and a 92% placement rate with our Education program over the last five years.
Learn more about our admissions process and policies, including our test-optional policy, at www.shc.edu/admissions
Learn more about our Financial Aid process and policies, including FAFSA and work study programs, here.
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To see how credits you are currently taking at any college/university may transfer to Spring Hill College, you can email a copy of your transcripts to admit@shc.edu. We will send you an evaluation of credits and can help plan future coursework at your current college/university.
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