Paul Noble
Associate Professor; Department Chair, Communication Arts
Program Overview
Are you curious about how digital platforms shape conversations, why certain content goes viral, or what drives people to engage, share, and act online? As a Digital Communication and Social Influence major, you’ll explore how messages move through today’s media ecosystems and learn to design content that captures attention, builds communities, and inspires action.
In this program, you’ll experiment with emerging technologies, analyze online behavior, and strengthen skills like storytelling, data-informed strategy, and creative problem-solving. Along the way, you’ll examine the ethics of digital persuasion, the impact of algorithms on public dialogue, and the role influencers and organizations play in shaping culture. By the time you graduate, you’ll be equipped to craft, measure, and refine digital communication strategies that make a real impact across industries and platforms.
Delivery:
On Campus
Average Class Size:
11
Clubs:
SHC Business Podcast, Badger Television,
Program Goals
Goals of the Digital Communication and Social Influence program at Spring Hill College include:
- Create compelling narratives for varied audiences.
- Understand legal and ethical issues in communication.
- Analyze data to guide communication strategies.
- Produce digital video, photos, and podcasts.
- Apply everything you’ve learned to real-world projects.
Career Outlook
The U.S. Bureau of Labor Statistics notes that digital communication is a growing field with nearly 105,000 projected yearly openings and an average salary of $70,000+ nationwide. Digital Communication and Social Influence students will develop the technical and transferable skills needed to thrive in a variety of contexts:
- Social Media Manager
- Content Strategist
- Media Analyst
- Communications Coordinator
- Video Producer
- Content Creator
Curriculum Snapshot
- ENT 101 – Foundations in Entrepreneurship (3 cr.)
- BUS 210 – Business Communication (3 cr.)
- MKT 220 – Strategic Communication (3 cr.)
- THR 250 – Acting I (3 cr.)
- ART 253 – Introduction to Digital Video Production (3 cr.)
- CMM 260 – Visual Communication (3 cr.)
Choose two of the following (6 cr.):
- ART 208 – Introduction to Digital Design (3 cr.)
- CMM/ART 254 – Introduction to Photography (3 cr.)
- ART 220 – Graphic Design I (3 cr.)
- CMM 215 – Podcasting (3 cr.)
- ENG 242 – Introduction to Drama and Theater (3 cr.)
- CMM/WRI 331 – Script Writing (3 cr.)
- THR 450 – Acting for the Camera (3 cr.)
- THR 498 – Senior Synthesis Project (3 cr.)
- CMM 329 – Digital Cinema Production (3 cr.)
or
- CMM 429 – Advanced Digital Video Production (3 cr.)
- MKT 422 – Marketing Research (3 cr.)
- CMM 490/6 – Communication Arts Internship (3 cr.)
- CMM 495 – Senior Seminar (4 cr.)
Choose four of the following approved upper-level electives (12 cr.):
- BUS 301 – Business Law (3 cr.)
- PHL 313 – Business Ethics (3 cr.)
- CMM 327 – History of Film and Television (3 cr.)
- CMM/ART 338 – Advanced Photography (3 cr.)
- CMM 329 – Digital Cinema Production (3 cr.)
- CMM 429 – Advanced Digital Video Production (3 cr.)
- CMM/ART 435 – Motion Graphics (3 cr.)
- THR 350 – Acting II (3 cr.)
- ENG 445 – American Drama (3 cr.)
- THR/ENG 465 – Modern Drama (3 cr.)
- THR/ENG 485 – Shakespeare (3 cr.)
- THR 490 – Play Directing (3 cr.)
- THR/WRI 492 – Playwriting (3 cr.)
- THR 495 – Special Studies (3 cr.)
“In an evolving world, we equip students with creative and strategic skills to influence, engage, and innovate in digital communication.”
– Ryan Noble, MFA, Program Director
Faculty
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Purbi Adhya
Assistant Professor, Mathematics
Why SHC?
- At Spring Hill College, we’re making our mark – With our small class sizes and affordable tuition, Spring Hill College is uniquely qualified to provide a high quality education to our students. Our Jesuit, Catholic college education is renowned as a well-rounded higher education approach, with an emphasis on empowering students with a passion for knowledge and personal growth. With our recent tuition cut, Spring Hill College is one of the most affordable private colleges in the country.
- We’re curious and inspired – Forbes Magazine has ranked Spring Hill College as one of the top ten best colleges for return on investment (ROI). In our class of 2021, 92% of graduates attained placement six months after graduation through employment, graduate/professional school, internship or service.
- We’re doers – Our students contribute 24,000 hours on average to the local community through the Foley Center each year. 100% of the 2020 graduates that applied to medical school were accepted. Spring Hill College has a 100% certification rate and a 92% placement rate with our Education program over the last five years.
Learn more about our admissions process and policies, including our test-optional policy, at www.shc.edu/admissions
Learn more about our Financial Aid process and policies, including FAFSA and work study programs, here.
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