Public Relations Advertising Minor

Program Overview

Are you a strategic thinker and strong communicator? Do you love clever, catchy ad copy? Would you like to run a media blitz campaign for a political candidate or manage special events for multinational corporations?

In Spring Hill’s public relations and advertising minor, you’ll be challenged creatively and analytically. You’ll push boundaries, brainstorm big ideas, and perfect core competencies like time management and teamwork, all while delving into the importance of ethical practice, leadership, and service to others.

Program Goals

The goals of the Public Relations Advertising minor at Spring Hill College include:

• Communicate to inform and persuade.
• Emphasize ethics, truth-telling, public service and social justice.
• Explores relationship between public relations and marketing.
• Communicate effectively with a variety of media technologies.
• Strategize according to platform — from social media, to web, to video and text.
• Conceptualize campaigns, their implementation and their evaluation

Career Outlook

One study from Missouri revealed that 85 percent of all help-wanted advertisements listed “communication skills” as an important competency for applicants. A public relations student will develop the written, verbal, visual, digital and social media skills to communicate in a variety of contexts:

• Professional communicator for a local public-relations agency.
• Public-relations professional or brand journalist for major corporations, for non-profit organizations, for hospitals, or for educational and athletic organizations.
• Non-profit communications
• Media relations, social media content, consulting, advertising copywriter, spokesperson, crisis management, community relations, marketing research, event planning, branding