Digital Communication and Social Influence

Unlock Your Potential with Digital Communication and Social Influence

At the heart of modern engagement, Digital Communication and Social Influence empowers individuals and organizations to inspire and shape public opinion across sectors such as marketing, media, technology, and nonprofits. By combining storytelling, digital media production, social strategy, and ethical communication, this program prepares you to navigate and lead in an ever-changing, digitally connected world.

📊 Fact: Digital Communication and Social Influence is a growing field with nearly 105,000 projected yearly openings and an average salary of $70,000+ nationwide (U.S. Bureau of Labor Statistics).

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What You’ll Learn

✔ Storytelling & Messaging – Create compelling narratives for varied audiences.
✔ Ethics & Legal Frameworks – Understand legal and ethical issues in communication.
✔ Market Research & Analysis – Analyze data to guide communication strategies.
✔ Multimedia Production – Produce digital video, photos, and podcasts.
✔ Capstone Research – Apply everything you’ve learned to real-world projects.

“In an evolving world, we equip students with creative and strategic skills to influence, engage, and innovate in digital communication.”

– Ryan Noble, MFA, Program Director

Curriculum Snapshot

The Digital Communication and Social Influence major combines hands-on media production with strategic communication and critical analysis. Students begin with foundations in visual communication, digital design, and strategic messaging, then build advanced skills in script writing, motion graphics, and social media strategy. Courses in marketing, business ethics, and media history provide context for understanding how communication drives influence across industries. A capstone project and internship connect classroom learning to real-world impact, preparing graduates to lead in digital media, advocacy, branding, and beyond.

Sample Classes

Scripting Writing

Learn to craft impactful scripts for film, video, and digital storytelling, with a focus on narrative structure and audience engagement.

Podcasting

Develop and produce original audio content while mastering voice, storytelling, editing, and distribution in today’s growing media landscape.

Advanced Digital Video Production

Build on foundational video skills to create professional-quality digital media, with an emphasis on editing, visual storytelling, and social impact.

Lower-Division Core Courses

ENT 101 – Foundations in Entrepreneurship (3 cr.)
BUS 210 – Business Communication (3 cr.)
MKT 220 – Strategic Communication (3 cr.)
THR 250 – Acting I (3 cr.)
ART 253 – Introduction to Digital Video Production (3 cr.)
CMM 260 – Visual Communication (3 cr.)

Choose two of the following (6 cr.):

ART 208 – Introduction to Digital Design (3 cr.)
CMM/ART 254 – Introduction to Photography (3 cr.)
ART 220 – Graphic Design I (3 cr.)
CMM 215 – Podcasting (3 cr.)
ENG 242 – Introduction to Drama and Theater (3 cr.)

Upper-Division Core Courses

CMM/WRI 331 – Script Writing (3 cr.)
THR 450 – Acting for the Camera (3 cr.)
THR 498 – Senior Synthesis Project (3 cr.)
CMM 329 – Digital Cinema Production (3 cr.)

CMM 429 – Advanced Digital Video Production (3 cr.)
MKT 422 – Marketing Research (3 cr.)
CMM 490/6 – Communication Arts Internship (3 cr.)
CMM 495 – Senior Seminar (4 cr.)

Choose four of the following approved upper-level electives (12 cr.):

BUS 301 – Business Law (3 cr.)
PHL 313 – Business Ethics (3 cr.)
CMM 327 – History of Film and Television (3 cr.)
CMM/ART 338 – Advanced Photography (3 cr.)
CMM 329 – Digital Cinema Production (3 cr.)
CMM 429 – Advanced Digital Video Production (3 cr.)
CMM/ART 435 – Motion Graphics (3 cr.)
THR 350 – Acting II (3 cr.)
ENG 445 – American Drama (3 cr.)
THR/ENG 465 – Modern Drama (3 cr.)
THR/ENG 485 – Shakespeare (3 cr.)
THR 490 – Play Directing (3 cr.)
THR/WRI 492 – Playwriting (3 cr.)
THR 495 – Special Studies (3 cr.)

Why Choose Digital Communication and
Social Influence at Spring Hill?

✔ Strategic Influence – Develop communication strategies that engage and persuade diverse online audiences.
✔ Creative Storytelling – Master writing and producing compelling content across digital, audio, and video platforms.
✔ Technical Proficiency – Gain hands-on skills in podcasting, video production, and digital design tools.
✔ Ethical Communication – Understand the impact of media and practice responsible messaging in a complex digital landscape.
✔ Real-World Experience – Apply your skills through internships and capstone projects with community and industry partners.

Career & Graduate Opportunities

Graduates of Digital Communication and Social Influence are prepared for roles such as:

Social Media Manager
Content Strategist
Media Analyst
Communications Coordinator
Video Producer
Content Creator
Graduate pathways in Strategic Communication