Shape Your Future in Strategic Communication
Strategic Communication is at the heart of how organizations connect, influence, and grow — across industries like business, nonprofits, media, and public affairs. Spring Hill College’s Strategic Communication program blends storytelling, branding, digital media, and public relations to prepare you to lead in a fast-changing, message-driven world.
📊 Fact: Strategic Communication is a growing field with position salaries averaging $100,000+ nationwide (U.S. Bureau of Labor Statistics).
What You’ll Learn
✔ Storytelling & Messaging – Create compelling narratives for varied audiences.
✔ Ethics & Legal Frameworks – Understand legal and ethical issues in communication.
✔ Market Research & Analysis – Analyze data to guide communication strategies.
✔ Multimedia Production – Produce digital video, photos, and podcasts.
✔ Capstone Research – Apply everything you’ve learned to real-world projects.
“We aim to prepare the next generation of confident communicators to lead in a dynamic media landscape.”
– Stacy Wellborn, Ph.D., Program Director
Curriculum Snapshot
The Strategic Communication curriculum blends creative media production with business-savvy strategy. In lower-division courses, students build foundational skills in digital design, video, photography, podcasting, and nonprofit communication — learning to tell compelling stories across platforms. Upper-division classes dive deeper into marketing strategy, research, business ethics, and strategic writing, preparing students to lead communication efforts with insight and impact. Real-world experience is built in through an internship and a capstone seminar that brings it all together.
Sample Classes
Strategic Writing
Develop advanced writing skills to create persuasive, audience-focused content for campaigns, brands, public relations, and digital platforms.
Business Ethics
Examine real-world ethical challenges in marketing and communication, with a focus on integrity, responsibility, and stakeholder impact.
Marketing Research
Learn to design surveys, analyze consumer data, and apply insights to shape effective communication strategies and campaigns.
- ENT 101 – Foundations in Entrepreneurship (3 cr.)
- BUS 210 – Business Communication (3 cr.)
- MKT 220 – Strategic Communication (3 cr.)
- CMM 251 – Introduction to Media Writing (3 cr.)
- CMM 252 – Introduction to Media Production Lab (3 cr.)
- CMM 260 – Visual Communication (3 cr.)
- ART 208 – Introduction to Digital Design (3 cr.)
Choose two of the following (6 cr.):
- CMM 253 – Introduction to Digital Video Production (3 cr.)
- CMM 254 – Introduction to Photography (3 cr.)
- CMM 215 – Podcasting (3 cr.)
- CMM 225 – Communication for Nonprofits (3 cr.)
- ART 220 – Graphic Design I (3 cr.)
- MKT 311 – Marketing Principles (3 cr.)
- MKT 365 – Strategic Writing (3 cr.)
- BUS 301 – Business Law (3 cr.)
or
- PHL 313 – Business Ethics (3 cr.)
- MKT 422 – Marketing Research (3 cr.)
- CMM 490/6 – Communication Arts Internship (3 cr.)
- CMM 495 – Senior Seminar (4 cr.)
Choose two of the following approved upper-level electives (6 cr.):
- 300-/400-level courses in MKT, MGT, CMM, or ART – approved by Academic Advisor
Why Choose Strategic Communication at Spring Hill?
✔ Strategic Storytelling – Build the ability to craft persuasive, audience-centered messages and campaigns that connect brands, ideas, and communities.
✔ Creative Media Production – Gain hands-on experience in writing, design, video, podcasting, and visual communication to produce professional-quality content across media platforms.
✔ Business & Marketing Insight – Learn how entrepreneurship, marketing, and communication strategy intersect to drive organizational success.
✔ Ethical, Research-Driven Strategy – Apply marketing research, ethical reasoning, and data insights to make informed, responsible communication decisions.
✔ Career-Ready Experience – Complete an internship and senior capstone project that prepare you to lead in advertising, PR, digital media, and corporate communication.
Career & Graduate Opportunities
Graduates of Strategic Communication are prepared for roles such as:
Public Relations & Media Relations
Strategic Content Development
Fundraising & Nonprofit Communication
Event Planning
Brand & Marketing Strategy
Communication Agencies
Ready to get started? Applications are open.
Apply with our application or the Common Application, free of charge!
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