Program Overview

Are you a strategic thinker and strong communicator? Would you like to strategize a communication campaign to bring about social change, or to promote an organization? Or run a media blitz campaign for a political candidate, or manage special events for multinational corporations?

In Spring Hill’s public relations and advertising concentration, you’ll be challenged creatively and analytically. You’ll push boundaries, brainstorm big ideas, and perfect core competencies like time management and teamwork, all while delving into the importance of ethical practice, leadership, and service to others.

Delivery:

On Campus

Average Class Size:

13

Clubs:

Springhillian Newspaper, Badger TV

Faculty Count:

7

Program Goals

Goals of the Public Relations Advertising program at Spring Hill College include:

  • Communicate to inform and persuade.
  • Emphasize ethics, truth-telling, public service and social justice.
  • Explores relationship between public relations and marketing.
  • Communicate effectively with a variety of media technologies.
  • Strategize according to platform — from social media, to web, to video and text.
  • Conceptualize campaigns, their implementation and their evaluation

Where We Work

• Disney
• Red Square Agency
• Blue Sky Marketing
• Blick & Staff Communications

Career Outlook

One study from Missouri revealed that 85 percent of all help-wanted advertisements listed “communication skills” as an important competency for applicants. A public relations student will develop the written, verbal, visual, digital and social media skills to communicate in a variety of contexts:

  • Professional communicator for a local public relations agency.
  • Public-relations professional or brand journalist for major corporations, for non-profit organizations, for hospitals, or for educational and athletic organizations.
  • Non-profit communications
  • Media relations, social media content, consulting, advertising copywriter, spokesperson, crisis management, community relations, marketing research, event planning, branding

Testimonial

“This program gave me the hands-on experience that separated me from other young professionals. Being able to graduate already knowing how to make graphics, film, produce videos, understand the nuances of social media, and write in many scenarios separates you from other young professionals. I work for a nonprofit, which the program also prepared me for by giving me a more holistic and ethical understanding of advertising and public relations. The Jesuit Ideals of Spring Hill are reflected in the classroom and everyday life, which allowed an even more seamless transition into the full-time nonprofit world.” — Gabriella Tucker

Faculty

  • Stuart Babington

    Division Chair of Communication, Visual and Performing Arts

  • Taylor Kiernan

    Instructor

  • Marcelle Naman

    Adjunct

  • William Rowan

    Adjunct Faculty

  • Jennifer Stallings

    Adjunct

  • Gary Wolverton

    IMC Operations Manager, Instructor

  • Richard Dollison

    Adjunct Lecturer

  • Paul Noble

    Associate Professor; Department Chair, Communication Arts

Why SHC?

  • At Spring Hill College, we’re making our mark – With our small class sizes and affordable tuition, Spring Hill College is uniquely qualified to provide a high quality education to our students. Our Jesuit, Catholic college education is renowned as a well-rounded higher education approach, with an emphasis on empowering students with a passion for knowledge and personal growth. With our recent tuition cut, Spring Hill College is one of the most affordable private colleges in the country.
  • We’re curious and inspired – Forbes Magazine has ranked Spring Hill College as one of the top ten best colleges for return on investment (ROI). In our class of 2019, 99.5% of graduates attained placement six months after graduation through employment, graduate/professional school, internship or service.
  • We’re doers – Our students contribute 24,000 hours on average to the local community through the Foley Center each year. 100% of the 2020 graduates that applied to medical school were accepted. Spring Hill College has a 100% certification rate and a 92% placement rate with our Education program over the last five years.

Learn more about our admissions process and policies, including our test-optional policy, at www.shc.edu/admissions

Learn more about our Financial Aid process and policies, including FAFSA and work study programs, here.

Use our Net Price Calculators to estimate your cost of attendance at Spring Hill College.

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To see how credits you are currently taking at any college/university may transfer to Spring Hill College, you can email a copy of your transcripts to admit@shc.edu. We will send you an evaluation of credits and can help plan future coursework at your current college/university.

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