Digital Marketing (BS)
Program Overview
Gain a Foundational Understanding of Marketing and Digital Media Strategy
In the digital marketing degree program, you’ll develop a foundation of research and analysis that will inform your marketing strategy. Then, you’ll gain practical experience by working with clients to develop a comprehensive, integrated marketing plan. You will also prepare to pursue several online digital marketing certifications.
With your digital marketing degree from Spring Hill College, you could qualify for several exciting careers in marketing, communications and advertising. Many positions in both industry and non-profits require a bachelor’s degree, so your Bachelor of Science in Digital Marketing will prepare you for success in your ideal field.
Delivery:
On Campus
Credits:
120 Credits
Time To Degree:
4 Years
Clubs:
Business Club
Career Outlook
Careers You Can Pursue with a Digital Marketing Major
Your Bachelor of Science in Digital Marketing can open doors to several careers, such as a digital marketing manager, online advertising manager, digital content creator and coordinator, digital marketing specialist and more.
Experienced digital marketing graduates can increase their average yearly salary by up to $8,000, according to PayScale. Boost your salary potential with Spring Hill College’s digital marketing degree.
Digital Marketing Courses Include:
- Marketing Management
- Digital Marketing Capstone
- Brand & Digital Experience Management
What You’ll Learn
Your courses in digital marketing will include topics such as integrated marketing communications, digital experience management, marketing management, marketing research and analytics and more. You’ll also get to choose two elective courses from a varied list so that you can tailor your degree toward your ideal career.
- Understand the fundamentals of marketing.
- Gain a foundation in digital media strategy.
- Conduct and present marketing research.
- Produce digital content for a target audience.
- Analyze marketing campaigns and present results.
- Work with a team to develop and present an integrated marketing plan to a client.
Faculty Highlight – Stacy Wellborn
With over 25 years of industry experience and 10 years of teaching experience, Stacy is a passionate and dedicated instructor at Spring Hill College where she teaches entrepreneurship, supply chain management, and marketing. As a PhD candidate at the University of South Alabama, Stacy is in the final stages of her dissertation and plans to graduate in 2023 with a focus on the impact of early entrepreneurship education programs on student entrepreneurial intent.
Learn more about our admissions process and policies, including our test-optional policy, at www.shc.edu/admissions
Learn more about our Financial Aid process and policies, including FAFSA and work study programs, here.
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To see how credits you are currently taking at any college/university may transfer to Spring Hill College, you can email a copy of your transcripts to admit@shc.edu. We will send you an evaluation of credits and can help plan future coursework at your current college/university.
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